Crucial Constructs Academy, a leading provider of training to digital businesses, has published a detailed guide on Search Engine Optimization (SEO) for eCommerce sites. The guide covers all the areas that need to be addressed to increase organic search traffic.

The guide has been published to help eCommerce businesses rank well in Google searches. Clearly, ranking well on Google is crucial to all online businesses but this is especially true for eCommerce companies as 40% of all purchases begin with a Google search.

Many companies employ expensive consultants to boost their Google rankings before addressing the work they could and should be doing themselves to optimize their website and move it up the rankings. The guide lays out a thorough pathway that eCommerce companies should follow to maximize their presence on the web.

The initial recommendation is to undertake competitor analysis so businesses know who their main competitors are, which keywords they are targeting, how many backlinks they have, and which sites are linking to them, plus discovering for which content they are ranking well.

Choosing the most effective keywords and long-tail keyword phrases is vital and the guide explains the keyword research process to help businesses choose wisely. For most businesses, investing in a keyword research tool is money well spent, and the guide details the best keyword search tools that are available.

Highlighting the fact that choosing long-tail keywords and their variations is the best strategy for smaller eCommerce stores, the guide explains the need to consider relevance, search volume, and the ranking difficulty of the chosen keywords.

The basic steps to improve on-page optimization are laid out in the guide including the importance of carefully chosen title tags, URLs, content, and image tags. It covers the ideal length of title tags, the need to include a seed keyword, and the impact a title tag has on a web page’s bounce rate. The size and content of meta descriptions are also covered, as are the reasons behind the need for image tags.

The value of interesting and unique content is explained and the importance of page-load speeds. Further sections of the guide describe the process of optimizing product pages and optimizing a site for mobile users. The need for having an HTTPS secure site, and the value of running a site audit to highlight areas for improvement are also spelled out.

A spokesperson for Crucial Constructs Academy said: “Running an eCommerce store is a fantastic way to succeed online but it can be intimidating for beginners. This guide can help you build a budding eCommerce business if you only have the courage to take the first step.”

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