IRVINE, CA / ACCESS Newswire / January 22, 2026 / PUREMIND, a leading toy company dedicated to creating imaginative collectibles that ignite playful joy, today announced the global launch of its officially licensed PUREMIND X Harry Potter wooden collection at Spielwarenmesse 2026 in Nuremberg, Germany, made in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP). The collection will be showcased at Hall 4, Stand B-92, with featured displays in the Toy Trends and Toy for Kidults exhibition zones.

The collection marks the flagship debut of PUREMIND's new wooden collectibles line, featuring integrated music, lighting, and electrical modules that bring iconic scenes to life. The launch is designed to harness fan enthusiasm for the magic of Harry Potter with a fresh format designed for display and interaction.

Spanning 16 meticulously crafted wooden models, the line takes collectors from the enchanted halls of Hogwarts to the creatures and artifacts that define the series. Whether recreating the grandeur of the Great Hall or capturing a quiet moment with Hedwig, each piece is designed to be built, displayed, and treasured.

PUREMIND Harry Potter Hogwarts-The Great Hall - Step into the heart of Hogwarts with meticulous attention to detail - from the long table where students feast beneath the enchanted ceiling to Dumbledore's office, complete with a rotating spiral staircase. Hidden mechanisms throughout the build reveal secret surprises, inviting collectors to discover the magic within.

PUREMIND Harry Potter Hogwarts-Astronomy Tower - Climb to the tallest tower of Hogwarts, where young witches and wizards study the night sky. This model seamlessly connects with The Great Hall to create a complete Hogwarts castle display. The light and sound modules from both sets attach directly, bringing the entire castle to life with integrated effects.

PUREMIND Harry Potter Hogwarts Express - Board the legendary scarlet steam engine that comes to life with motorized movement and realistic steam effects. Step inside to find Harry Potter, Ron Weasley, and Hermione Granger's compartment faithfully recreated, capturing the excitement of the journey to Hogwarts.

PUREMIND Harry Potter Hedwig - Build Harry Potter's faithful snowy owl with an interactive module that brings Hedwig to life when powered - watch as she turns her head and moves her wings, a loyal companion ready to deliver messages.

PUREMIND Harry Potter Golden Snitch - Capture the elusive winged ball that decides the fate of every Quidditch match, a symbol of speed, skill, and victory.

PUREMIND Harry Potter Talking Sorting Hat - Recreate the ancient, wise hat that reveals which Hogwarts house each student belongs to - Gryffindor, Slytherin, Hufflepuff or Ravenclaw.

PUREMIND Harry Potter Gryffindor Common Room - Step into the warm, cozy space where Harry Potter, Ron Weasley, and Hermione Granger gather by the crackling fireplace, sharing secrets and planning their next adventure.

PUREMIND Harry Potter Hogwarts Classes - Experience daily life at Hogwarts through detailed classroom scenes - from brewing Polyjuice Potion to mastering Defence Against the Dark Arts.

PUREMIND Harry Potter Magic Magnet Series - These streamlined builds offer quick creative moments, perfect for collectors seeking hands-on experiences that transform passive display into active engagement.

"Harry Potter continues to resonate because it taps into something deeply personal," said Derrick Xiong, founder and CEO of Puremind. "We approached this collaboration as a chance to create something that honors how fans connect with these stories. Whether someone wants an immersive weekend build or a quick creative moment, we want to offer products that feel intentional."

Officially licensed by WBDGCP, the launch represents a meaningful evolution for PUREMIND as the company continues to enhance its growing IP collabs for its new wooden line based on top entertainment franchises. "We continue to build momentum behind wooden collectibles and with each partnership, we're unlocking the full potential of both the franchise and the building experience," added Xiong.

The Harry Potter-inspired collection is the first in a planned series of licensed collaborations for PUREMIND. The company will continue expanding its portfolio of licensed wooden collectibles throughout 2026, with additional announcements following the Spielwarenmesse debut. Products will be available globally starting February 2026 at http://puremind3d.com.

About Puremind:

Puremind is a leading toy company dedicated to creating imaginative collectibles that ignite joy, inspire creativity, and unite fans across generations through shared passions.

Collaborating with the world's most iconic brands such as Pokémon, Harry Potter, Peanuts, Moomin, Dragon Ball, Astro Boy, Demon Slayer, Jujutsu Kaisen and more, Puremind has brought its products to consumers in over 100 countries across the Americas, Europe, Asia and Oceania through leading retailers and e-commerce platforms.

Powered by a global team with integrated expertise in design, production, and sales, Puremind pairs a profound understanding of intellectual properties with operational excellence to consistently deliver products that bring playful joy to collectors worldwide, solidifying its recognition as one of the fastest-growing companies in the industry.

Since launch, Puremind has raised over $10 million in funding from top-tier investors such as Shunwei Capital, HongShan Capital Group, ZhenFund, and Lightspeed Venture Partners.

About the Harry Potter franchise:

From the moment 11-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products and thrill at spectacular location-based experiences - including five theme-park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 ¾ retail shops and iconic flagship store - Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London - The Making of Harry Potter and Warner Bros. Studio Tour Tokyo - The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves. For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

About Warner Bros. Discovery Global Consumer Products:

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.???

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR.

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For media enquiries, please contact Zoe Li at [email protected].

SOURCE: Puremind



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