SOURCE Verb Hair Care

NEW YORK, Jan. 20, 2026 /PRNewswire/ -- Verb Hair Care, the go-to destination for clean, salon-quality haircare at one accessible price point, is expanding its curl portfolio with the launch of Curl Oil, a breakthrough, lightweight styling oil designed to enhance curl definition and deliver shiny, defined, frizz-free curls across all curl types and textures.

Powered by a nourishing blend of sweet almond oil, argan oil, and castor oil, plus Verb's proprietary SunflowerCurl™ Complex, Curl Oil deeply conditions and moisturizes curls while maintaining lightweight slip and natural movement. The result: healthy, polished, touchable curls, even in high humidity. 

True to Verb's commitment to performance-backed formulas, Curl Oil is clinically proven to deliver:

  • 81% more defined curls for up to 24 hours in high humidity*
  • 24-hour moisture*
  • 86% less frizz for up to 24 hours in high humidity* 

Designed to be as versatile as curl routines themselves, Curl Oil is a true multitasker. It can be used as a pre-wash treatment to help strengthen strands, a styling oil to lock in moisture, a curl separator to break gel casts, a style finisher to reduce shrinkage, or a detangler for smooth, manageable curls. 

"Curl Oil was developed to celebrate every curl pattern and texture," says Meg Lerner, Vice President of Marketing at Verb Products. "We wanted a formula that delivers serious definition, moisture, and frizz control without weighing curls down-something that seamlessly fits into any curl routine so curls, waves, and coils can look and feel bouncy, soft, and defined." 

Verb Curl Oil ($22) is available now at verbproducts.com and will roll out to select retailers including ULTA Beauty, SalonCentric, Amazon, and salons nationwide in the coming weeks.

*Proven results in a third-party testing lab.

About Verb Hair Care

Verb was born in Austin and raised in New York with one unwavering mission: to deliver clean, cruelty-free and affordable salon-quality hair products. 
More than a decade later, their mission remains the same-to celebrate individuality and create a lasting, positive impact among their hair-loving community-because every great story needs a Verb.

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