In today’s competitive marketplace, businesses simply cannot afford to lose leads—especially those who have already shown interest. That’s where the right lead generation software, sales automation tools, and omnichannel marketing solutions come into play. One standout platform that brings these capabilities together is XactLeads. In this article, we’ll explore how XactLeads’ retargeting tools help businesses win back lost leads, what makes it different, and how you can leverage it to rebuild leads and revenue.
Re-engaging what’s been lost
When a prospective customer visits your website, interacts with your brand, or initiates contact—and then doesn’t convert—you’ve lost an opportunity. But lost doesn’t have to mean gone forever. With the right technology, you can bring those people back into your funnel.
XactLeads is built to capture those nearly-lost or lost leads and re-engage them through smart, automated strategies. On their website, XactLeads says they “capture information on every visitor to your website and every local searcher in your area searching for your services.”
It’s not enough just to capture the lead—what matters is what you do next: segment, target, nurture, and convert. That’s where automation and omnichannel come in.
The retargeting advantage
Retargeting is the practice of reaching people who have already interacted with your brand but didn’t complete a desired action (purchase, form fill, call, etc.). Harnessed properly, it can dramatically boost conversion rates—because you’re no longer targeting cold strangers; you’re targeting warm prospects.
XactLeads supports this by combining data capture + audience targeting + multi-platform outreach:
It identifies high-intent prospects who are “ready to act”.
It builds dynamic, highly-targeted audiences from those prospects (and look-alikes) via enriched data.
It then drives engagement across an omnichannel mix (digital ads, direct mail, email automation, geofencing, etc.).
This combination means businesses aren’t just retargeting one channel; they’re weaving a cohesive message across multiple touchpoints to bring leads back and push them toward conversion.
Why XactLeads works for regaining lost leads
Deep data + smart segmentation
One big mistake businesses make is treating all “lost leads” the same. But someone who visited your pricing page and left is different from someone who abandoned a shopping cart, or someone who simply browsed. With XactLeads, the platform “goes beyond simple lead generation by combining detailed prospect insights with advanced analytics.”
That means you can segment audiences: by behavior, by intent, by location, by engagement stage. The more nuanced your segment, the better your retargeting message can be.
For example, a visitor who left after seeing a service page can receive a case-study email; a visitor who called but didn’t book can receive an offer via local display ads; someone who visited but didn’t contact can receive a direct-mail piece reminding them of your value.
By leveraging XactLeads’ enriched data and audience building, you’re better positioned to win back those individuals rather than simply hoping a generic ad will work.
Sales automation tools streamline follow-up
One of the biggest causes of lost leads is slow or inconsistent follow-up. A lead visits, leaves, and then there’s no timely outreach—or only manual follow-up with limited personalization. To regain lost leads, you need process, you need speed, and you need automation.
XactLeads touts its ability to automatically gather visitor information, target them with precise marketing, and deliver leads ready to convert.
Because follow-up happens quickly, automatically, and across multiple channels, you’re more likely to recapture a lead before they get distracted by a competitor. The automation built into the platform means you don’t have to rely on manual tasks, which often lead to delays or errors.
Omnichannel marketing amplifies reach and relevance
Retargeting in a vacuum (single channel) can work, but when you deploy across channels, you dramatically increase your chances of success. People don’t live in one channel only—they move from search to social to email to offline. XactLeads recognizes this and delivers “coordinated, multi-platform campaigns”.
Here’s how omnichannel works to win back lost leads:
A visitor browses your website; you capture their data.
You send them a personalized email and a retargeting ad on social media.
They don’t respond, so you serve a direct-mail piece reminding them of your value.
They search locally for your service; you capture that search intent and trigger a geofenced mobile ad.
By coordinating across online and offline channels, you increase the touchpoints, build familiarity, and give the lead multiple opportunities to re-engage.
Performance tracking and ROI visibility
One of the hidden reasons leads get lost is lack of clarity: businesses don’t always know which campaigns are effective, which channels convert, or where budget is being wasted. XactLeads helps here too—by giving clearer data on what’s working. On their site they emphasize “every campaign is designed to convert, with clear data to track your results.”
This means you can monitor which retargeting channels are bringing leads back, which segments convert higher, and where you should allocate more budget. Instead of blind follow-up, you get data-driven clarity.
Practical strategy: How to set up a retargeting campaign with XactLeads
Let’s walk through a practical scenario of how you can use XactLeads’ tools to win back lost leads.
Step 1 – Capture and define your “lost leads” pool
Take the visits/customers who didn’t convert: e.g., website visitors who viewed services but didn’t contact; leads who requested info but never scheduled; previous leads who disengaged. Use XactLeads to capture these with its visitor tracking and search-intent capture functionality.
Segment them by behavior: “viewed pricing”, “abandoned contact form”, “called but unanswered”.
Step 2 – Enrich the data and build targeted audiences
Feed those leads into XactLeads’ enrichment engine: match them to demographics, location, similar prospects, look-alikes. The platform’s data intelligence lets you build dynamic audiences tailored for retargeting.
Create separate audience buckets: e.g., “high-intent – visited pricing”, “medium-intent – viewed service page only”, “past leads – didn’t respond”.
Step 3 – Design omnichannel retargeting workflows
For each audience bucket, design a workflow:
High-intent: Receive personalized email within 24 hours + social ad + direct-mail postcard.
Medium-intent: Receive social ad + display retargeting + follow-up email after 48 hours.
Past leads: Receive geofenced mobile ad in their area + direct-mail message + email after a week.
XactLeads supports multiple channels (digital ads, direct mail, geofencing, email) so your message meets the lead where they are.
Step 4 – Automate follow-up and nurture
Once the lead enters a workflow, the sales automation kicks in: automatically sending the email, triggering ad placement, logging engagement, and adjusting the next step based on lead behavior (e.g., if they click the email, escalate to a phone call invitation). This ensures no lead falls through the cracks.
Step 5 – Measure and optimize
Use the tracking dashboards to monitor performance: Which audience bucket is converting? Which channel is yielding the best ROI? Which message is resonating? With XactLeads you can see clear data on campaign success and refine your segmentation, message, and channel mix accordingly.
For example: if the high-intent bucket is converting at 12% but the medium-intent only at 4%, you might adjust the messaging or escalate sooner for the medium-bucket.
Overcoming common retargeting challenges
Even with the best tools, businesses face hurdles when trying to win back lost leads. Here’s how XactLeads helps address them:
Losing leads due to manual/follow-up delays
Many lost leads are lost because follow-up didn’t happen in time or the lead got cold. With XactLeads’ automation, you remove manual bottlenecks, speeding up response and increasing chances of re-engagement.
Retargeting across only one channel
If you rely solely on one channel (say, social ads), you’re missing opportunities. XactLeads’ omnichannel approach ensures you’re reaching leads across multiple touchpoints, increasing brand recall and re-engagement rates.
Poor audience segmentation
Treating all lost leads the same wastes budget and dilutes messaging. XactLeads enables deeper segmentation via enriched data and behavior tracking so you can tailor your outreach based on intent.
Lack of visibility into ROI
Without clear data, you can’t know what’s working. The dashboards and tracking in XactLeads give you insights into which retargeting elements are effective, enabling you to allocate budget better and optimize campaigns.
Rising acquisition costs
The cost to acquire new leads keeps increasing. Retargeting lost leads is often more cost-efficient because you’re dealing with warmer prospects who already know your brand. By using XactLeads to re-engage these, businesses can reduce overall acquisition costs.
Why retargeting lost leads matters for your marketing mix
Higher conversion rates: Warm leads convert at higher rates than cold ones. Re-engaging someone who has already shown interest increases your chances of a sale.
Better ROI: Since the lead already knows your brand, you spend less to convert, improving your return on ad spend.
Improved customer experience: A thoughtful follow-up shows your business cares. Retargeting with relevant messaging makes your brand more memorable and trustworthy.
Competitive edge: Many businesses stop at capturing leads. But when you win back lost leads systematically, you gain an advantage over competitors who move on to fresh audiences.
Efficient use of data: Every marketing campaign produces data. Retargeting lost leads lets you leverage that data rather than letting it sit idle.
How to position XactLeads alongside your existing stack
If you already use CRM software, marketing automation tools, and other platforms, you might ask where XactLeads fits in. Here’s how to integrate:
Use your CRM to manage active pipelines and closed deals; feed your “lost leads” list into XactLeads for retargeting workflows.
Use XactLeads as your retargeting engine, handling data capture, audience enrichment, multi-channel outreach, and tracking.
Use your analytics platform to feed performance data from XactLeads into your overall marketing reporting.
Align messaging: Make sure your email nurturing, ad creative, and direct-mail piece that XactLeads triggers are aligned with your brand voice and offer.
Optimize continuously: Run tests via XactLeads—what messaging works best for “viewed pricing but didn’t contact”? What channel mix gets the highest re-engagement? Then feed those learnings back into your broader marketing strategy.
FAQs
Q. What exactly does XactLeads do for lost leads?
A. XactLeads identifies individuals who visited your site or searched locally for your services, but didn’t convert. It enriches those leads with data, builds targeted audiences, and retargets them through multiple channels (ads, email, direct mail, geofencing) with automation built in.
Q. How is retargeting different from new lead generation?
A. New lead generation involves attracting cold prospects who may have never heard of your brand. Retargeting focuses on prospects who already showed interest—so they’re warmer, more familiar with you, and generally more likely to convert. The messaging can also be more personalized / higher intent. Using platforms like XactLeads means you’re re-engaging leads rather than starting from scratch.
Q. Do I need to use all channels (email, direct mail, social, geofencing)?
A. While you don’t necessarily have to use every channel, the more you integrate, the stronger your retargeting impact. XactLeads supports an omnichannel mix, giving you flexibility to choose what fits your business and budget. The benefit of omnichannel is amplified reach and higher probability of engagement.
Q. How quickly should I retarget a lost lead?
A. The sooner the better. A lead who visited your site yesterday is much fresher than one who visited two months ago. With XactLeads’ automation, you can trigger retargeting workflows almost immediately—maximizing the chance of conversion when interest is still high.
Q. How do I measure success of a retargeting campaign with XactLeads?
A. You’ll want to track metrics like: percentage of lost leads re-engaged, conversion rate (of those retargeted), cost per retargeted conversion, channel performance (which channels produced the best return), and overall ROI. XactLeads provides tracking and reporting to help you monitor those.
Q. Will this replace my existing marketing-automation or CRM tool?
A. Not necessarily. XactLeads is best positioned as an add-on or specialized tool for retargeting and winning back lost leads. Your CRM remains the system of record for contacts and deals, your marketing automation handles broader campaigns, and XactLeads adds the muscle for retargeting and audience re-engagement.
Final thoughts
Losing leads is part of the sales cycle—but losing them permanently doesn’t have to be. With the right approach, you can bring those prospects back into your funnel, nurture them, and convert them. That’s where robust lead generation software, sales automation tools, and omnichannel marketing solutions converge—and XactLeads stands out as a platform designed to do just that.
By capturing data on every website visitor and local searcher, enriching that data, building targeted audiences, and running coordinated multi-channel campaigns, XactLeads gives businesses a practical and measurable way to reclaim lost leads.
If your droves of website visitors, form-fills, or phone-calls aren’t converting like they should—or if you find yourself chasing leads rather than engaging them—then it might be time to rethink your retargeting strategy. With a platform like XactLeads, you’re not just generating new leads, you’re reclaiming what you’ve already invested in.
The result? Lower acquisition costs, higher conversions, fewer lost opportunities—and a marketing engine that works smarter, not harder.
