Automotive Concepts Wins the 2025 SEMA PRO Cup Challenge with the “Black Label 5.0” Ford F-150
Minneapolis, MN – November 10, 2025 — Automotive Concepts, a Twin Cities–based leader in vehicle customization and dealership accessory packages, is proud to announce that it has been named the winner of the 2025 SEMA PRO Cup Challenge, taking home one of the most prestigious awards in the automotive aftermarket industry for its custom 2025 Ford F-150 SuperCrew — “Black Label 5.0.”
The Story Behind the Black Label 5.0
For 50 years, the Ford F-150 has defined what a truck can be — strong, capable, and unmistakably American.
This year, Automotive Concepts honors that legacy with a refined appearance package that seamlessly blends design and craftsmanship with effortless distinction.
Introducing the Black Label 5.0 — a custom F-150 that celebrates five decades of the world’s best-selling truck with a fresh, sophisticated edge.
Forged in Minnesota by Automotive Concepts, the Black Label 5.0 reimagines the F-150 for those who demand more — where every detail is deliberate and every drive an experience. It’s not about excess or flash. It’s about presence.
Every inch of this build was crafted with purpose — from the subtle black accents and premium materials to the refined gold details woven throughout.
A respectful nod to the F-150’s golden anniversary, these understated touches quietly connect fifty years of American craftsmanship to a new era of modern design.
The name “Black Label” represents exclusivity — the pinnacle of pickups.
The “5-0” is a dual reference to the milestone and the five-liter Coyote V8 that grounds the build in authenticity, staying true to Ford’s heritage while hinting at the performance package that lies ahead.
Representing the Twin Cities on a national stage, this F-150 was built for the 2025 SEMA PRO Cup Challenge, where top restylers from across the country showcase their creativity, innovation, and craftsmanship.
Production will be limited to just 50 units nationwide.
The Black Label 5.0 is where toughness meets taste and heritage meets modern sophistication.
This F-150 isn’t a work truck — it’s our statement piece
Why Automotive Concepts Won
The SEMA PRO Cup Challenge judges vehicles based on marketability, ease of replication, creativity, and profitability. Automotive Concepts excelled in each category by designing a realistic, repeatable package dealerships can adopt and sell profitably.
- Marketability: Built on the nation’s best-selling truck, the package appeals directly to mainstream buyers and dealers.
- Ease of Replication: The accessory mix was curated with availability and install efficiency in mind — ensuring our select network of restylers can duplicate the package nationwide.
- Creativity: The gold-accented theme and heritage-driven branding delivered a unique and cohesive design story that captured the essence of Ford’s 50-year legacy.
- Profitability: Balanced component costs with premium visual impact to maximize dealer margin and customer value.
Why Automotive Concepts Won
This achievement represents a collective victory for the Automotive Concepts network — a showcase of how dealers, vendors, and installers can thrive together under a shared vision.
- Dealers Nationwide: Can now offer the award-winning Black Label 5.0 package as a turn-key option for their customers — enhancing showroom appeal and profit margins.
- Restylers & Upfitters: Can replicate this package for their own local dealer partners, backed by proven market demand and SEMA recognition.
- Local Dealer Partner — Metropolitan Ford (Eden Prairie, MN): Their trust and support were instrumental in bringing the vision to life and proving the concept’s real-world value.
- Vendor & Sponsor Partners: Arena Wheel Co., Air Design, Toyo Tires, Champion Auto Systems, Katzkin, UMI Performance, Bushwacker, Llumar, Luxwood Trim, Trim Illusion, Rough Country, RealTruck, Avery Dennison. Each brand played a critical role in this award-winning collaboration.
- The Automotive Concepts Team: From design and rendering to fabrication and logistics, this victory belongs to the craftsmen, leaders, and technicians who made this build look effortless.
Looking Ahead
Automotive Concepts plans to release the Black Label 5.0 Accessory Package as a limited-production dealer program, complete with marketing collateral, training support, and nationwide installation guides for approved restylers.
This program will allow dealers and shops across the country to offer the same award-winning appearance package that captured top honors at the SEMA Show.
About Automotive Concepts
Founded in Minneapolis, Automotive Concepts has served dealerships and consumers throughout the Upper Midwest for over 40 years. The company specializes in custom vehicle accessory packages, full-vehicle customization, leather interiors, and technology integration — bringing OEM-level fit and finish to the aftermarket world.
For press inquiries, images, or program details:
Nick Stanley | 612.716.6627 | [email protected]
