Integrity Marketing Solutions Announces Strategic Alliance with The Sales Foundry as It Marks 30 Years in Business
COLORADO SPRINGS, CO — Integrity Marketing Solutions (IMS) today announced a strategic alliance with The Sales Foundry (TSF), a sales-coaching company founded by James Campbell, who continues to serve as IMS’s Chief Growth Officer. The announcement comes as IMS celebrates its 30th anniversary serving estate-planning and elder-law firms nationwide.
The partnership stitches two gaps that often trip up advisory firms. IMS builds niche marketing and steady lead flow for estate-planning and elder-law practices. The Sales Foundry trains advisors to convert that interest into signed, legally-executed plans. Together the two firms will deliver a single, measurable growth pathway: marketing + sales execution.
“When Kyle Krull and I launched Integrity Marketing Solutions in November 1995 with no cash, no clients and no angel investors, the odds of reaching 30 years were slim — fewer than one in ten new U.S. businesses make it that far,” said Jennifer Goddard, Co-Founder and CEO of IMS. “To be a multi-million-dollar national agency today, launching a strategic alliance, is both humbling and proof that steady, service-first work endures.”
Co-founder Krull also is an estate planning attorney practicing in Overland Park, KS.
A practical origin, renewed purpose
IMS began by solving a concrete problem for busy lawyers. In its first year the company launched The Pocket Watch, a syndicated, turn-key monthly newsletter that handled mailing lists, copy writing, design, printing and postage for estate-planning attorneys. When the newsletter went out on schedule, phones rang; predictable results followed. That early emphasis on removing operational friction and delivering consistent client contact set the firm’s operating rhythm.
As the market changed, IMS changed with it. By the 2010s the firm pivoted from print to full digital services — SEO, conversion-first websites, email automation and video — while keeping their same trust-first strategy.
Closing the ‘last mile’
Three decades of client work revealed a stubborn truth: marketing creates opportunity; sales creates outcomes. Firms can educate prospects and fill calendars, but too often consultations stall before a decision is made. That leaves families without protection and firms with wasted opportunity.
“The gap between marketing and effective sales remains one of the greatest bottlenecks for trusted professionals,” said Campbell. “Total Sales Mastery helps advisors translate trust into confident commitments — improving firm revenue while preserving client dignity and outcomes.”
TSF’s flagship Total Sales Mastery program teaches the T.R.U.S.T. Selling System, a consultative framework built specifically for trusted advisors who lead with service rather than pressure. The curriculum focuses on higher-value conversations, ethical persuasion, and practical scripts and processes advisors can deploy immediately.
What firms can expect
A coordinated pipeline from marketing to sales execution.
Sales training tailored for trusted advisors and professional ethics.
Higher conversion rates and more premium-fee engagements.
Improved client lifetime value and more predictable practice economics.
“For families and businesses, a consult that stops short of a completed plan is an opportunity lost,” Goddard added. “This alliance is about making marketing lead to action — at scale.”
About Integrity Marketing Solutions
Founded in 1995, Integrity Marketing Solutions is a full-service digital marketing firm dedicated exclusively to estate-planning, elder-law and probate attorneys. IMS helps firms build authority, generate reliable leads, optimize client-intake systems and scale with measurable ROI. https://imsrocks.com/apply.
About The Sales Foundry
The Sales Foundry empowers attorneys, CPAs and financial professionals to master high-ticket sales without compromising integrity. Through Total Sales Mastery and the T.R.U.S.T. Selling System, TSF equips trusted advisors to lead consultative, high-stakes conversations that convert. https://www.thesalesfoundry.co.
Media contact
Jennifer Goddard
CEO, Integrity Marketing Solutions
Phone: (877) 352-2021
Email: [email protected]
